Cornwall Tourism Ltd

Own a business and want to benefit from joining our programe?

Click here to download our participating business agreement...

We believe we have developed a highly innovative product for the visitors to Cornwall and residents alike. Our research indicates our formula is unique in that it is designed to cover the entire county not just a specific town or business sector. The historical use of similar products in cities with high visitor throughput has proven the viability of this product. We have already partnered with over 80 businesses throughout Cornwall helping them to retain and increase their clientele at no cost.

Our aim is to promote and encourage the general public to use your business. This is achieved in the simplest of ways. We provide them a discount, agreed with you the business owner. All the passes are valid for up to five persons.

The Tourist Pass is sold for £10 and is valid for 14 days or £7 for 7 days. There is also a Cornwall Resident Pass. The Cornwall Resident Pass, valid for 1 year from the date of purchase and can be bought for £20.

By working in partnership with us, businesses can enjoy many benefits. Taking part in a programme which doesn't’t impose any charges on the participating business. Our revenue is earned through the sale of our passes. Expanding their market, and expose their business to a combined world audience for free. If so desired, businesses can purchase the pass at an agreed rate, to issue as a free welcome gift to their customers knowing they are providing a beneficial service to their clientele. Increase traffic to their web site or approved booking firm with free advertising on our web site. Free advertising of special events and updates to their entry. As well as their customer base, increase the frequency and regularity of customer visits from both tourists and residents, stand out from their competition and improve their visibility! Reduce newspaper, brochure & other marketing costs by taking advantage of free periodic inclusion in our own marketing programme's. Reduce queue times and unavoidable company hours and expense collating coupons. Just check the validity date of the card. It’s that simple!

To participate in our programme all you have to do is offer our customers a discount. NO less than 10%! After all it’s not a case of giving away 10% but gaining 90% of something they may not have received as well as giving something back to the Cornish community through the use of our residents pass, by enabling those on low incomes to enjoy more of what our county has to offer. After all we are all too aware it’s not just the visitors which keep our businesses afloat year round, it’s the local’s using our facilities and their recommendation as well! In addition to participating you can become an affiliate by joining our in-house programme earning £1.50 per pass sold and or become an outlet for the sale of our passes in person. We are always seeking new outlets If you wish to become an Authorised Retailer, please contact us for more information.

Why do the public purchase our Pass? To find and frequent businesses like yours that offer discounts, to save money while traveling! We hope with time and increasing popularity, people will learn about the Pass in popular travel guidebooks and various other marketing outlets.

Where can it be purchased? The Pass can be purchased through our web site, and from authorised outlets. With time we hope to be able to widen our distribution network to suitable outlets throughout the UK and worldwide.

Could You Use More Customers? The Cornwall Tourist Pass™ and Cornwall Resident Pass™ are a practical and economical alternative to traditional advertising. If you are searching for a means to increase your revenues, this Pass could be the answer.

Secure customer loyalty early. In the current economy and ever changing environmental climate, brand preferences, customer loyalty and purchasing habits are established early and influence future buying patterns for a lifetime. Attention to the tourism market is an important and profitable strategy!

Advertise to a large audience for free. A National Partnership with Cornwall Tourism Limited™ is a no-risk opportunity to introduce your business to more local consumers and around the world. The Pass bring's with it the additional marketing power and it’s free; you need only offer a discount. Direct customers to the products and services you want to promote. You determine the level of discount you want to offer. You can filter customers to the days, times, products, and/or services you wish to sell. Is midweek at your resort slow? Give an incentive to visit Monday-Thursday. Want to sell more of a certain menu item? Offer a free starter or dessert with a meal. Advertise special events or sales. If you wish you can make a limited-time-only offer in addition to an ongoing discount. Contact us to discuss the opportunities.

Is there a cost to the participating business? No. Simply agree to honor the Pass at your business and persons with a valid Pass can take advantage of your offer.

How will someone find out about my business? Your business will be advertised on our web site in addition to being placed in our brochure, posters and marketing campaigns throughout Cornwall and rest of the UK. The businesses will be divided by category to make it easy for people to find you. We will also provide your business with window stickers so holders and passers by can recognise you are taking part in the program, as well as various marketing campaigns.

What will our initial listing look like? If you go to the Participating Businesses pages of our site you will see the layout. If you have any particular preferences please let us know and we will do our best to accommodate you.

When will our benefit start? As soon as we receive your completed application, we will enter you on our web site, and it will be “live” online within one week and will be valid for 365 consecutive days from the date you signed the contract, unless otherwise noted in the agreement and shall thereafter automatically renew for periods of one-year unless either party gives 30 days notice of its intention to terminate this agreement.

What if we wish to amend our offer? You may change your offer at any time. Please try to give us 30 days notice and email us or call us with the changes. In some circumstances, we can make your change effective immediately.