The Cornwall Pass Reseller information page.

The Cornwall Pass is a very successful product. With the savings available to Cornwall Pass holders, the customer take up is very strong and we sell many thousands of Pass's every year and for 2011, we are expanding our reseller network to cover Holiday Parks, Hotels, Guest houses and B & B's, Camping and Touring sites and other accommodation type outlets and many others.

Cornwall Pass sales information.

The Cornwall Pass is targeted at both visitors and residents and because it enables them to make savings at businesses all over Cornwall. Visitors can make savings of over £100.00 per week or more and residents can save considerably more over a 12 month period. The Cornwall Pass is a single item designed for all three Pass categories and can be sold as a 7 days at £7.00, a 14 days at £10.00 and a 12 months for £20.00.

Bulk purchase Buy Back scheme.

The main focus of the Cornwall Pass is aimed at the visitor sector and we know that 4 out of 5 people will purchase one so to increase our reseller network, for 2011 we have introduced a Bulk Purchase Buy Back scheme where you purchase a volume of Pass's from us and at the end of the holiday season, we will buy back any unsold Pass from you at the same price you purchased them for, therefore, you will enjoy the extra income from selling the Cornwall Pass and as we guarantee to buy back the unsold ones, there is absolutely no risk for you.

Reseller profit projections.

We have listed the bulk purchase price ranges below and the profit ranges are based on selling your stock of Pass's as either all 7 day or 14 day or 12month items, however,most resellers will sell the Pass's as a mix therefore, the figure used on the 7 Day Pass sales is the minimum level of profit you will make.

The three Cornwall Pass ranges are prices as follows:

7 Day Cornwall Pass	( valid for 7 days )	£7.00
14 Day Cornwall Pass	( valid for 14 days )	£10.00
12 month Cornwall Pass	( valid for 12months )	£20.00

 

Bulk purchase prices.

Pass volumes	Cost per item	Total cost	Profit - 7 day Pass sales at £7.00	Profit - 14 day Pass sales at £10.00	Profit - 12 month Pass sales at £20.00
50	£4.75 - per item	£237.50	£112.50	£262.50	£762.50
100	£4.50 - per item	£450.00	£250.00	£550.00	£1,550.00
200	£4.25 - per item	£850.00	£550.00	£1150.00	£3150.00
500	£3.50 - per item	£1750.00	£1,750.00	£3,250.00	£8,250.00
1000	£3.00 - per item	£3000.00	£4,000.00	£7,000.00	£17,000.00
2000	£2.50 - per item	£5000.00	£9,000.00	£15,000.00	£35,000.00
4000	£2.00 - per item	£8000.00	£20,000.00	£32,000.00	£72,000.00

 

Profit projections based on purchasing 50 Pass’s.

If you purchased 50 Pass’s at £4.75 per item ( £237.50 ) and sold them all as just 7 day Pass’s the profit would be £112.50. For 14 day Pass’s the profit would be £262.50 and for the 12 month Pass, the profit would be £762.50 and if you sold them as a mixture of 40% ( 20 items ) 7 day Pass’s, 40% ( 20 items ) 14 Day Pass’s and 20% ( 10 items ) 12 month Pass’s your profit would be £302.50. ( Many resellers are selling 50 Pass's within 2 or 3 days in the main season )

Profit projections based on purchasing 100 Pass’s.

If you purchased 100 Pass’s at £4.50 per item ( £450.00 ) and sold them all as just 7 day Pass’s the profit would be £250.00. For 14 day Pass’s the profit would be £550.00 and for the 12 month Pass, the profit would be £1,550.00 and if you sold them as a mixture of 40% ( 40 items ) 7 day Pass’s, 40% ( 40 items ) 14 Day Pass’s and 20% ( 20 items ) 12 month Pass’s your profit would be £630.00.      

Profit projections based on purchasing 200 Pass’s.

If you purchased 200 Pass’s at £4.25 per item ( £850.00 ) and sold them all as just 7 day Pass’s the profit would be £550.00. For 14 day Pass’s the profit would be £1,150.00 and for the 12 month Pass, the profit would be £3,150.00 and if you sold them as a mixture of 40% ( 80 items ) 7 day Pass’s, 40% ( 80 items ) 14 Day Pass’s and 20% ( 40 items ) 12 month Pass’s your profit would be £1,310.00.    

Profit projections based on purchasing 500 Pass’s.

If you purchased 500 Pass’s at £3.50 per item ( £1750.00 ) and sold them all as just 7 day Pass’s the profit would be £1,750.00. For 14 day Pass’s the profit would be £3,250.00 and for the 12 month Pass, the profit would be £8,250.00 and if you sold them as a mixture of 40% ( 200 items ) 7 day Pass’s,  40% ( 200 items ) 14 Day Pass’s and 20% ( 100 items ) 12 month Pass’s your profit would be £3,650.00.    

Profit projections based on purchasing 1000 Pass’s.

If you purchased 1000 Pass’s at £3.00 per item ( £3000.00 ) and sold them all as just 7 day Pass’s the profit would be £4,000.00. For 14 day Pass’s the profit would be £7,000.00 and for the 12 month Pass, the profit would be £17,000.00 and if you sold them as a mixture of 40% ( 400 items ) 7 day Pass’s,  40% ( 400 items ) 14 Day Pass’s and 20% ( 200 items ) 12 month Pass’s your profit would be £7,800.00.    

Point of sale material.

We provide you with all the point of sale and marketing material you will need totally free of charge and give you full support to ensure you are successful. This takes the form of various posters, window stickers, flyers an additional supply of Participating Business booklets that can be given to customers and virtually guarantees a sale and everything else you need.

How to sell the Cornwall Pass to your customers.

Because the savings potential to a customer is so strong, the Cornwall Pass sells itself. The 7 day Cornwall Pass works out at £1.00 a day, however, a user can easily save £20.00 plus per day at restaurants, attractions and activities, etc, therefore, the take up is very high and when you consider that the 12 month Pass at £20.00 works out at 5 pence a day, and its possible to save many hundreds of pounds over the period of 12 months, you can see why you should seriously consider becoming a Cornwall Pass reseller.

To sell the Pass is very easy, all you have to do is make your customers aware of it and we provide you with point of sale material that you can display in prominent positions and an additional supply of the free Participating Businesses booklets that show potential customers where they can save money and we recommend you leave these in prominent positions where your customers see them.

Some Holiday Park resellers provide all their customers with a Cornwall Pass as part of their holiday package and add the cost of the relevant Pass to the customers holiday whilst others include information in their customers Welcome Packs which is a very effective way of generating sales. In addition, you can have A4 and A5 leaflets and full size posters as you required and any other marketing material to ensure you sell your stock of Pass's. We also offer full support to ensure you can increase your sales of the Cornwall Pass, all of which are completely free of charge.

A recession proof income stream.

As you can see the profit potential is very good and when you consider that you can easily sell these volumes every week in the main holiday season, the extra income generated by becoming a Cornwall Pass reseller will help your survive the current economic climate.

Virtually every single visitor to Cornwall will buy a Cornwall Pass because it saves them lots of money so it is easy to sell and the benefits of having a Cornwall Pass also apply to Cornish residents, therefore, we can provide you with a good secondary income stream which offers no risk to you.  

Buy Back scheme.

The bulk purchase buy back scheme is very straight forward. You can return your unsold Pass's from between 3 and 12 months from your date of purchase and we will buy back all your unsold Cornwall Pass's at the same price you paid for them when you first purchased them, i.e., if you purchased 100 Pass's at £4.50 per item and have 25 left, we will purchase them back from you for £4.50 per item - £112.50, etc.

Absolutely no risk to you.

This is a no risk scheme for you because if you do not sell any Pass's, you get a full refund on them and if you do, you enjoy an extra income and are not left with a surplus at the end of the main season. We obviously appreciate that you have a financial outlay at the beginning, but we have structured the bulk purchases ranges to keep your initial costs down and of course when you sell them, you are making a good profit.

In addition, we will not be encouraging anyone to purchase larger volumes than they realistically sell. You can purchase them as many times as you want and as we give you your money back on any you do not sell, there is no risk to you.

How to become a reseller.

To become a Cornwall Pass reseller or to find out more about the income potential, please contact either us by email on reseller@cornwalltouristpass.com or alternatively call us on (0)1209 899175.