The Cornwall Pass - the NO Cost way to promote your business.

The Cornwall Pass is a NO COST way of attracting more customers into your business all year round and we now have over 350 businesses participating in the scheme. The Cornwall Pass is a Discount Card that both visitors and Cornish residents purchase from us or yourselves if you are a reseller, which gives them discounts with all businesses participating in the scheme.

The Concept - get more customers throughout the year.

The concept behind the Cornwall Pass discount card is very simple. By offering excusive discounts to Cornwall Pass holders, you can attract more customers into your business throughout the year. Many Cornish tourism related businesses are busy during the main holiday season, but much less so in the shoulder months and this is where the Cornwall Pass can really work for you.

Holiday makers and visitor trends have changed.

Traditionally, the largest percentage of visitors to Cornwall come down during the main holiday season, however, recent changes in visitor trends indicates that visitors are now having two or three shorter holiday breaks throughout the year rather than one long single one which means the holiday season is now more evenly spread throughout the year. This means that to attract customers, you have to both market your business throughout the year and more importantly, offer them an inducement to visit your business. This is where the Cornwall Pass scheme can work for you.

The benefits of being in the Cornwall Pass scheme.

1. You receive extensive free advertising for your business:

• The Cornwall Pass website, www.cornwalltouristpass.com, comes up as the number 1 site on page 1 of Google for " Discounts in Cornwall " and is either the top site or within the top 5 sites on Page 1 of Google for every other related search, i.e. Accommodation discounts in Cornwall, Attraction Discounts in Cornwall, surfing discounts in Cornwall, etc.
• Your business is listed in the Free Participating Businesses booklet which lists every business in the scheme. This is provided to every Cornwall Pass holder when they purchase their Pass from us or our resellers so your business is always promoted directly to Pass holders.
• We extensively advertise the Cornwall Pass in local publications, our own free to the reader magazine, Cornwall Tourism Magazine which has 100,000 copies distributed throughout the UK and abroad, local radio, links to other website's and many other avenues which means Cornwall Pass holders will always know where you are.

2. Your business listings on the website - Your business will be listed on at least three pages on the site these being the primary business type page, i.e. Restaurants, Accommodation, Attractions, Activities, etc, along with the town page relevant to your businesses location.

• In addition, if you are a Restaurant, you will also be listed on a town page relevant to the business type, for example, Restaurants in Newquay, Restaurants in St Ives, etc.
• If you are an Accommodation provider you will be listed on your relevant location page, i.e. Accommodation in Penzance, etc and on a separate page relating to your accommodation type, i.e. B & B Accommodation in Cornwall, Holiday Parks in Cornwall, Holiday Cottages and Apartments in Cornwall, Touring and Camping sites, etc.
• If you are both an Accommodation provider and a restaurant you will also be listed on multiple pages.
• If you offer discounts of 15% or more, you will also be listed on the additional discount level pages, i.e. Participating businesses offering discounts of 15% or more and Participating businesses offering discounts of 25% or more.

3. Special offers page - in addition to your normal discount, you can also list separate Special offers on the dedicated Special offers in Cornwall page. You can set a special offer for anything you desire, i.e. for specific events, time periods, weekend bookings, etc.

4. Discount levels - We insist on a minimum Discount of 10% because anything less will not act as an incentive for people to visit your business. You can offer a greater level of discount as similar businesses who offer greater levels of discount will attract more customers.

• You can offer your discount on any element, product or service you provide and you can set the discount for any time period in the year. For example, you can offer a discount throughout the year or just for the shoulder months and not the main holiday period.
• If you are an accommodation provider, you can offer a straight discount for all bookings or you can offer discounts for short stays such as book 3 nights and get one free or give a greater discount for a second weeks stay, etc.
• The discount levels are entirely up to you but you have to remember that to attract customers, your discount has to act as a compelling incentive otherwise people will not come to you.

5. Yes it really is complete free to participate in the Cornwall Pass scheme - we will never ask you for any subscriptions or payments or commissions of any kind and there are no operational costs whatsoever. We also provide you with any marketing material you may need completely free of charge and maintain monthly contact with you. In addition, we are constantly asked to recommend businesses to Cornwall Pass holders and we promote every business as much as we can.

6. We cannot obviously guarantee that you will receive any new customers by being on the Cornwall Pass scheme, however, as it is completely free of charge and you receive extensive free advertising and increased visibility for your business, you have everything to gain and nothing to lose.

7. Our income - We generate our income from the sales of the Cornwall Pass so we take all the risks and you enjoy increased customer footfalls, increased income and extensive free advertising and increased visibility for your business. There is absolutely no risk to you and you have nothing to lose by becoming a participating business and everything to gain so contact us today and join the Cornwall Pass revolution that is sweeping across Cornwall today.

8. Fact - Discounts bring in more business - The Cornwall Pass works on the principal that people are more likely to visit a business that offers them a discount than a similar one that does not, therefore, if you are not a participant in the scheme, you are potentially losing out on increased customer flows and extensive free advertising and visibility for your business.

9. To participate or not participate? - That is the question - Everyone wants to save money, therefore if a Pass holder has a choice of two similar businesses to visit, one is offering them a discount and the other is not, they will always go to the one offering them a saving, however, the Cornwall Pass also creates another situation related to human nature that enables you to exploit its potential for your business. When people know they can make savings, they tend to be a little more adventurous and visit businesses that they would not normally consider so the Cornwall Pass opens up a whole new world for them and a world of opportunities for you.

10. Free advertising and promotion for your business - One of the key benefits with participating in the Cornwall Pass discount card scheme is that your business will enjoy extensive free advertising and significantly increased visibility. For more information on how your business will benefit, please click here to go to our Further information page.

11. Discount guideline information page - The level of discount you offer is entirely your choice, the only thing we stipulate is that it is a minimum of 10 % to act as an incentive to bring Pass holders into your business. Please click the button below for information on discount levels and how you can structure them.

12. To become a Participating Business - If you wish to join the Cornwall Pass participation scheme please click on the button below to download our Writeable PDF Participating Businesses sign up form which you can fill in and email back to us and we will list your business on the relevant section on our website and in the next Participating Businesses Booklet edition.

13. Become a Cornwall Pass reseller - bulk purchase buy back scheme - We are expanding our reseller network throughout Cornwall within the accommodation, Holiday Park, Touring and Camping site, retail sectors and others. We operate a bulk purchase buy back scheme to enable you to generate an additional income stream from the sale of the Cornwall Pass at no risk to yourselves.

There is a significant income available to our resellers and with our buy back scheme, we buy back all your unsold Pass's at the end of the year, therefore, there is absolutely no risk to you. For further information on becoming a reseller, please click on the button below to go to our Resellers Information page.  

If you have any questions on the Cornwall Pass or our participating businesses please contact us on +44 (0)1209 899175 or alternatively email us on info@cornwalltouristpass.com.